Aspirations OR Expectations

We get stuck in the world of aspirations & expectations....We aspire..but everyone expects. In this whole journey to balance between aspirations & expectations, we get lost..Parents expect, relatives expect, loved ones expect & in this whole process, our identity becomes confused.

We end up doing something which our peers expect ...The biggest challenge for anybody is to balance between aspirations and expectations.. Do we really need prove to people or to our-self that how good we are..or how good we can be...Running behind just PURE MONEY kills our aspirations...Money is important but not the only important criteria of living life happily.

What are aspirations...
Something which we want to..something which we love too..
whether its music, whether its entertainment or whether its dance..or even fame...or even business..
Everyone aspires to do business but few take the risk...Out of them also, few succeed..But the one who aspires & executes is a winner...not the one who just aspires...

If you aspire then execute it .You always will be happy & won't regret it that you never tried..
You never know, how successful you can be... 

Are we really social??

This is one of the most difficult questions which we face today. Are we really social or we are just trying to be social. Technology makes people come closer or is it the opposite. 

The more the use the larger the gap which is happening within people.  Talks are happenings on chats rather one on one or face to face. The charm of talking & listening is missing & so is the ‘ emotional quotient ‘. The so called ‘social quotient’ would be a big challenge for everyone where the ‘status’ matters.  Trust has gone for a toss...& so has the interaction between humans.  A time would come where families & friends would be visible on status & updates.

Technology has its own pros & cons but don’t make it a habit. Use it in the best sense & for the betterment of people. Will we get an answer to this question or will our future generations be more socially inactive..think about it..

Right or Wrong..Does it really exist..

Right or Wrong...We always see things in black & white..But does it really happen that way..

Something which is right for someone might be wrong for someone else..Same situation..Two different people..Two Perceptions...But you cant judge whether its right or wrong...

We judge people based on our experiences of our life..But sometimes that could be risky..The old school of thought for women was that she cant work & even if she does she should be back by 7.00 clock. Someone who breaks this are treated as outcast as hypocrites. Isnt it suprising that we keep changing our rules as situations & circumstances change..Cant we put ourselves in their shoes & think the way they are thinking..

Employee & Employer are good examples of this..So is before marriage & after marriage situations..The world would be a better place if we look at situations from different angles i.e. perceptions..
We need to take the best out of every situations. If we do that , we would be happy like never before...

THINK ABOUT IT

5 Management Lessons from #whoismariasharapova Story !!!

Lesson No 1 - Any publicity is good publicity
Lesson No 2 - User generated content has the power to explore the creativeness in people
Lesson No 3 - Interesting ideas always catch the attention of people
Lesson No 4 - Social Media has the power to build perceptions which can make or break a brand
Lesson No 5 - Integration of Offline-Online media is very much important & relevant in today's market

Flat 50% off - Isnt it getting too much ???

Flat 50% off - Everywhere..Thats what we see nowdays..in Malls, Shopping Complexes

Any Brand or Any Store..Discounts..Discounts..Discounts all the way..But does the market needs this .. The competition forced people to go with discounts or is discount the only way of getting customers..

With e-commerce trying to make its mark , brands are coming up with more & more discounts. A time would come that we would see discount all the year round. Discounts have grown but the quality of service has gone from bad to worse. Customer Engagement is just present in Books & not in practicality. Thats where the approach needs to change. Customer today is confused with so much of advertising wherever he goes. The time he gets up till the time he sleeps..

So what should the brands now need to do.. Spend some time thinking & drive sales through better customer engagement programs. Technology is important but not the only thing which matters. We need to look into our past & see why did unorganized retailing did better..The only reason was Relationship..Thats what matters..

Machines can never replace the human touch.. Neither can FB or Twitter or Whats App..
Use these medias effectively

Being Curious

Probably one of the most easiest thing to do when we were a kid..But  becomes difficult as we grow up..

"Curiosity" is one of the greatest thing which every human being possesses..Being curious is what we should at whatever stage of our life..

Most of the times in our life when we become old we stop being curious & get use to the monotonous life without hope & without life..We stop exploring..We stop asking questions which forms are base about what we are today..

Many of our problems regularly occur because we don't question. We feel we have the answers to all our problems & we end up coming up with monotonous solutions which doesn't work in today's scenario..

Technology has made people equipped as a mechanical entity rather than a thinking entity. Hence the next generation would face lots of challenge if they get into too much of techno-mode rather than "BEING CURIOUS"..

Lets BE CURIOUS...

Todays Marketing..

Its one of those interesting topics which makes me think everytime..

Marketing..What is marketing ? How it has changed ? Why it has changed ? & many more questions which keep coming to the mind..

Dynamics of Industries have changed but we still use the same old tried & tested formula of PRINT & TV..The new formulas of online are not working. Survival of online is dependent on the offline media. The more information is available the lesser is the usage of brain..Everyone talks about technology but doesnt use it the way it should be which really makes me think that have we changed.. The answer is always NO which comes to my mind..Shelf life of any marketing campaign has reduced & neither any of these marketing campaigns have the kind of impact which they use to..Does that mean people can make decisions easily..Doesnt seem to be the case..Decisions are getting delayed which is increasing the sales cycle for any product..

Somewhere the mindset needs to change..Economics & Psychology have become an important aspect of any communication media vehicle..Lets hope people realize it & start using it..
& every marketer & every college takes a note of it..