Todays Marketing..

Its one of those interesting topics which makes me think everytime..

Marketing..What is marketing ? How it has changed ? Why it has changed ? & many more questions which keep coming to the mind..

Dynamics of Industries have changed but we still use the same old tried & tested formula of PRINT & TV..The new formulas of online are not working. Survival of online is dependent on the offline media. The more information is available the lesser is the usage of brain..Everyone talks about technology but doesnt use it the way it should be which really makes me think that have we changed.. The answer is always NO which comes to my mind..Shelf life of any marketing campaign has reduced & neither any of these marketing campaigns have the kind of impact which they use to..Does that mean people can make decisions easily..Doesnt seem to be the case..Decisions are getting delayed which is increasing the sales cycle for any product..

Somewhere the mindset needs to change..Economics & Psychology have become an important aspect of any communication media vehicle..Lets hope people realize it & start using it..
& every marketer & every college takes a note of it..

What is Creativity ???

Creativity..One of the most awesome terms i have come across..Creativity has always been restricted to designers & artists..why should it be restricted to aesthetic sense..

It is an important aspect of our life..Creativity is required everywhere & every moment of our life..The problem is that we restricts its use..its about making things simple..Making processes simple..Right from an Engineer to a MBA student..All of them have to use creative..if we don't work would become monotonous & boring..

Creativity for companies would come via about how to increase the sales TO making your clients or employees happy TO expand to newer horizons.. The problem is that we use the same monotonous model of traditional marketing or same old research methodologies which no longer work in present scenario.. hence we need to break this clutter & come up with creativity in every aspect of our life...

Whats your take on the SAME ....